What is ICT?

ICT is all around the Globe
ICT (information and communication technologies) is a generic term referring to technologies which are being used for collecting, storing, editing and passing on information in various forms. A personal computer is the best known example of the use of ICT in education, but the term multimedia is also frequently used. Multimedia can be interpreted as a combination of data carriers, for example video, CD-ROM, floppy disc and Internet and software in which the possibility for an interactive approach is offered.

Information and Communication Technologies have recently gained groundswell of interest. Use of ICT in education is basically our society’s efforts to teach its current and emerging citizens valuable knowledge and skills around computing and communications devices, software that operates them, applications that run on them and systems that are built with them. 

ICT in education is the key to unlocking the skills and knowledge of our future generations of young people. It is the tool for learning for the 21st century.


 Importance of ICT in Teaching Methodology

ICT in Education is important! Information and communication technology (ICT) has quickly become one of the basic building blocks of modern society. ICT supports learners but more importantly, it extends the reach of the population in ways we have yet to imagine. It's all about communication, and in the world in which we are growing up, it is vital: whatever we do, we will have to be ICT-literate. ICT connects all areas of the curriculum. The internet can be a powerful resource; if children aren't connected at home school provision becomes even more important. Generally, the following important functions of the use of ICT in education are described in literature.

ICT and Teaching Methodology (1)
By virtue of government Interventions and training seminars organized in this regard, ICT tools stimulate teachers. Indeed, an absolute majority of teachers in Europe (90 %) claim to use ICT to do tasks, such as preparing lessons, sequencing classroom activities, etc. Therefore, teachers plan their lessons more efficiently. ICT also help teachers to work in teams and share ideas related to schools curriculum. Many teachers use ICT to support traditional learning methods, for example, information retrieval in which students are ‘passive learners of knowledge instead of ‘active producers able to take part in the learning process.


In South Asian and African countries, research consensus holds that the most effective uses of ICT are those in which the teacher, aided by ICTs, can challenge pupil’s understanding and thinking, either through whole-class discussions and individual/small group work using ICTs. ICTs are seen as important tools to enable and support the move from traditional 'teacher-centric' teaching styles to more 'learner-centric' methods.

ICTs can be used to support change and to support/extend existing teaching practices. It can range from only small enhancements of teaching practices using what are essentially traditional methods, to more fundamental changes in their approach to teaching. ICTs can be used to reinforce existing academic practices as well as to change the way teachers and students interact.

Using ICTs as tools for information presentation is of mixed effectiveness. The use of ICTs as presentation tools (through overhead and LCD projectors, television, electronic whiteboards, guided "web-tours", where students simultaneously view the same resources on computer screens) is seen to be of mixed effectiveness. While it may promote class understanding of and discussion about difficult concepts (especially through the display of simulations), such uses of ICTs can re-enforce traditional educational practices and divert focus from the content of what is being discussed or displayed to the tool being utilized.

ICT is used as a tool, for example while making assignments, collecting data and documentation, communicating and conducting research. Typically, ICT is used independently from the subject matter. ICT is a tool for teaching and learning itself, the medium through which teachers can teach and learners can learn. It appears in many different forms, such as drill and practice exercises, in simulations and educational networks.

ICT and Teaching Methodology (2)
Impact of ICT on student achievement

The positive impact of ICT use in education has not been proven In general, and despite thousands of impact studies, the impact of ICT use on student achievement remains difficult to measure and open to much reasonable debate. Positive impact more likely when linked to pedagogy, it is believed that specific uses of ICT can have positive effects on student achievement when ICTs are used appropriately to complement a teacher’s existing pedagogical philosophies.

ICT and Student Achievement

ICT allow for a higher quality lessons through collaboration with teachers in planning and preparing resources. Students learn new skills: analytical, including improvements in reading comprehension. ICT also develop some writing skills: spelling, grammar, punctuation, editing and re-drafting. ICT proves that students who used educational technology felt more successful in school they are more motivated to learn more and have increased self-confidence and self-esteem. It is also confirmed that many students found learning in a technology-enhanced setting more stimulating and much better than in a traditional classroom environment.

An ICT-based Classroom
ICT has positive impact on student's performances in primary schools particularly in English language and less in science.  Schools with higher level of e-maturity show a rapid increase in performances in scores compared to those with lower level. In addition, schools with sufficient ICT resources achieved better results than those that are not well-equipped. There is a significant improvement on learners’ performances.  Finally, teachers become more convinced that educational achievements of pupils are due to good ICT use. In fact, high percentage of teachers in Europe (86%) states that pupils are more motivated when computers and Internet are being used in class.

Many pupils consider ICT tools very helpful in that it helps them to do assignments that enable students to cope with special needs or difficulties. It also helps to reduce the social disparities between pupils, since they work in teams in order to achieve a given task. Students also assume responsibilities when they use ICT to organize their work through digital portfolios or projects. “Computer Aided Instruction” has been seen to slightly improve student performance on multiple choice, standardized testing in some areas, which refers generally to student self-study or tutorials on PCs, has been shown to slightly improve student test scores on some reading and math skills, although whether such improvement correlates to real improvement in student learning is debatable.

ICT Result on Student Achievement

Students are more sophisticated in their use of technology than teachers in Asian and African countries. There appears to be a great disconnect between student knowledge and usage of ICTs the knowledge and abilities of teacher to use ICTs. This suggests that teacher inexperience and skill deficiencies may often be an important factor inhibiting the effectiveness of ICT use in education by students. Most students feel that using ICTs make them more effective learners.

Conclusion

We are living in a constantly evolving digital world. ICT has an impact on nearly every aspect of our lives - from working to socializing, learning to playing. The digital age has transformed the way young people communicate, network, seek help, access information and learn. We must recognize that young people are now an online population and access is through a variety of means such as computers, TV and mobile phones. As technology becomes more and more embedded in our culture, we must provide our learners with relevant and contemporary experiences that allow them to successfully engage with technology and prepare them for life after school.


Major Media Types
Media are the agencies, means, tools or instruments used to convey messages to the public. When most businesses, NGOs, interest groups consider forms of advertising that may be the best for their company, cause, program or event television, radio, newspaper, magazines, and internet are typically the first types of media that come to mind. All of these media outlets do have its advantages, as well as disadvantages. These advantages and disadvantages both are put in practice to choose the right form of media to convey a message, spread news and motivate people to take part in an activity.

Among the above mentioned media types, television and print media pretty much take the cake. The other media take less proportion of interest but are still widely used because of the benefits that they provide. Below are some benefits and disadvantages of each of these forms of media which will give criteria of selecting the right media for right delivery of the message with more efficiency.


Television
The average person spends nearly ten years watching TV during their life span over a 70 year lifetime. Television communicates with sound, action and color. The prime time is between 8 P.M to 11 P.M during which TV channels have their ratings at peak based on viewership.


Advantages:
a. Wide geographic coverage & broad audience reach (appeals to most demographics)
b. Perceived accountability with well accepted audience
c. Relative ease of buying and post-buy maintenance
d. Proven success record for promoting mass consumer products (infomercials)

Disadvantages:
a. Audience share is generally declining due to fragmented audiences
b. Increasing use of commercial free channels and programs is diminishing the impact of commercials
c. Typically high and rising production costs this makes it one of the most expensive media

Radio
Radio reaches 90% of people, which makes it very effective and widespread media to communicate and convey the messages. It is believed that an average person with 70 year of lifetime spends 6 years of their lives listening to radio. Radio has best times as “drive times” such as morning and early evening.

Advantages:
a. Has targeting capabilities
b. Inexpensive compared to other traditional broadcast media
c. Builds frequency quickly (commercials are replayed throughout the day/evening)
d. Branded promotions offer advertisers appealing community involvement opportunities
e. No seasonal listener erosion

Disadvantages:
a. No visual component
b. Advertisers must buy multiple stations and formats to accumulate audience reach
c. Peak listening is during morning and evening drive times with relatively low audiences the rest of the day

Newspaper
Newspapers are the most oldest and one of the most effective type of media for communication, learning and advertising.

Advantages:
a. Broad reach within a defined marketing area i.e. business, sports, shopping section
b. Large readership and a high level of reader involvement
c. The cost is relatively low
d. Newspapers often have special sections to advertise, to promote your cause or to motivate or inform people to any project, market, program or event
e. Newspapers cover a diverse geographical area, as it is available in big cities as well in small towns

Disadvantages:
a. Decreasing market penetration and readership
b. Less interest shown by youth (people between ages 18-24 are not reading the newspaper)
c. Short life
d. Studies show that less than 50% of readers bother to see the ads while others skip those sections 

Magazine
Magazines are mostly part of a newspaper, but are published and issued separately with regular time intervals usually weekly or monthly, have limited circulation and targeted audience. However it has much less circulation than any other printing media form, but still it has its importance for communication.

Advantages:
a. High degree of selective targeting based on demographics, product affinity, or lifestyle (women’s vs. men’s magazines, children’s magazines, etc.)
b. High production quality (images and full-color printing)
c. Longer life span
d. People keep magazines longer than newspapers
e. Focused environment with selected niche
f. Regional editions offer localized targeting capabilities

Disadvantages:
a. Magazines offer specific issues with limited availability to public
b. They are not produced on daily basis but with some fixed time intervals like weekly or monthly
c. Broad market reach is difficult to achieve because of niche readership behavior
d. More expansive than newspaper
e. Less mass appeal within a geographical area

Direct mail
Direct mail is used by business and companies to send the newsletters, catalogs, coupons, samples, price lists, circulars, invitations, cards and letters to be sent via mail to home of the receiver or through electronic mail.

Advantages
a. It can be highly selective
b. It has controlled timing
c. Can be used to actually make the sale

Disadvantages
a. It has low response level
b. People think of it as “junk mail”
c. High cost

Conclusion
However whatever kind of media is used to communicate, a look at the advantages and disadvantages must be practiced before taking actual decision. This information may help to choose the best available media which coincides with effective communication, better delivery of service and helps to get properly managed feedback.

We live in a society which needs communication for better arrangements and understanding of one another. For to communicate we find out tools which help us to communicate better. So it is important to be aware of the different types of communication medium available to you to communicate effectively. A communication medium is merely "how" your message is sent to the receiver. It is often referred to as the communication channel.

It's critical to realize that whenever you are communicating with any stakeholder that the medium you use to communicate your message is just as important as the message itself. Choosing the right types of communication medium is first and most about understanding your ambition with the communication. If you use the wrong medium, your message may never get through to the receiver or may be misunderstood.

When deciding which of the communication mediums would be best for your message, you should take into consideration the following factors;

a. The Purpose of the Communication
b. The Receiver
c. The Type of Information

Types of Communication Media
Now take a look at some of the different types of communication media available to communicate our message.

Face-to-Face Communication
Face-to-Face Communication
Face-to-face communication is any type of verbal or non-verbal communication where you are in the same physical location as the receiver carrying social interaction without any mediating technology. It is one of the basic elements of the social system, forming a significant part of individual socialization and experience gaining throughout one's life time. Similarly it is also central to the organization and development of various groups and organizations composed of those individuals.

Face-to-face communication is very powerful. You can communicate verbally with the words you speak as well as non-verbally through body language. It also allows you to get immediate feedback from the receiver so you can adjust how you are delivering your message if necessary. Despite the advent of many new information and communication technologies, face-to-face interaction is still widespread and popular. It is implied that face-to-face communication is the gold standard of communication, as it is described as the most efficient and informational one. It has been noted that face-to-face communication is the most useful form of verbal communication when the sender wants to persuade or motivate the receiver. In most of the cases it is still considered the preferred method for resolving problems and contentious issues and also found helpful and the best form of teaching.

Some examples of face-to-face communication include informal hallway chats, project meetings, annual performance reviews, and job interviews.

Two-Way Remote Communication
Cell Phone
Two-way remote communication is when you and the receiver are not in the same physical spaces but are able to receive real-time feedback from each other. Although you are able to receive immediate feedback from the receiver, the feedback is usually limited compared to face-to-face communication.
Some examples of two-way remote communication include video conferencing, teleconferencing, cell phone calls, SMS (i.e. texting) and walkie-talkie conversations.

Written Communication
Written Communication
Written communication is any type of communication that involves the written word. This can involve both formal and informal communications. A key distinction between written communication and face-to-face communication is that feedback from the receiver may not be immediate. Although most of us consider ourselves honest and ethical, we're all human and can forget things we've said or misunderstood things we've heard. One of the major benefits of written communication is that it can be used to document what has been said or agreed to. It also can be used to clarify ideas to avoid misunderstandings. Some examples of written communication include letters, email, contracts, SMS, reports and intranet content.

Telephone
Land or mobile telephones have taken up the communication slack in businesses where distance and travel prevent face-to-face conversation. The telephone still allows immediate interaction between two parties in the communication. Mobile phones also expand your ability to communicate with people over distance. The lack of nonverbal or facial expressions removes those elements from the message. This can inhibit the ability to interpret the context or emotion of a message sender. The phone is also less personal than a face-to-face meeting.

Social Media Communication
Social Media Icons
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Social media has become a very common form of communication. It combines characteristics of some of the other forms of communication such as written communication and two-way remote communication. It allows for real-time feedback with a written record of what has been communicated. What makes social media so powerful is the way it enables team collaboration. Examples of social media communication include instant messaging, Microsoft SharePoint, Facebook, LinkedIn, wikis and Twitter. Many of the web-based tools are also considered to be social media tools since they enable better collaboration.

E-mail
E-mail is a vital communication channel for people who want to communicate with their relatives, employees or organizations which are geographically dispersed. E-mail allows for more flexible response times. You can send a message one day and receive a response in a few hours or the next day. It allows for conversation that isn't time-pressured, but can serve for fast turnaround times. It also allows for the inclusion of files, such as documents or images. E-mail is less personal than either face-to-face or phone. The missing context of the message may lead to misunderstandings or misinterpreted messages.

One-Way Audio and Video Communication
Video Conferencing
Another type of communication medium is one-way audio and video. With this type of communication you are recording your message to be listened to or viewed by your receiver at some time of their choosing. Examples include voicemail, podcasts and YouTube videos. Podcasts and videos are excellent for sharing information, especially for teaching purposes. You can present a lot of information that the receiver can go over at their convenience and as many times as they like.

Discussion Forums
Many companies maintain internal and external discussion forums through catalogs and websites. These carry files and other resources available to participants and allow them to engage in company-wide or small-group discussions about suggestions, problems and solutions on a wide range of topics. Forums offer a low-pressure way to present ideas and feedback. They allow the company to gain insights in a non-confrontational way. Lack of personal connectivity and the potential for anonymous postings are drawbacks. Similarly, delays can occur between comments and responses.

Conclusion
Strategically choosing the specific types of communication medium you use to get your messages across will help you successfully manage your projects. Always consider the purpose of your communication, the receiver of the message, and the type of information you are communicating when determining the best communication media for your message.